By The latest Homebuyer Hotspots Demand Index by the estate agent comparison site, GetAgent.co.uk, has revealed where England’s strongest homebuyer demand hotspots were for Q4 2021.
GetAgent’s Hotspots Demand Index monitors homebuyer demand across England on a quarterly basis.
Current demand is based on the proportion of stock listed as already sold (sold subject to contract or under offer) as a percentage of all stock listed for sale.
E.g, if 100 homes are listed and 50 are already sold, the demand score would be 50%.
Across England, average buyer demand for Q4 2021 sat at 65.6%, up by 0.9% on the previous quarter despite the end of the SDLT holiday.
Nowhere in England has homebuyer demand seen stronger quarterly growth than in the City of Bristol where demand has increased by 15.5%, while Bath and North East Somerset has seen the next highest quarterly growth, increasing by 4.8%.
Other locations to see strong quarterly growth were Surrey (3.2%), Gloucestershire (3.1%), Greater London (2.9%), and the West Midlands (2.7%), while the regions to experience declining demand include Rutland (-3.3%), Cornwall (-3.2%), and Hereford (-1.8%).
All in all, of the 49 English counties studied in the report, just 17 have seen a quarterly decline in buyer demand.
Bristol also ranks top where current demand is concerned with 82.5% of all homes listed already sold or under offer.
Gloucestershire (75.2%), Wiltshire (75.2%), Dorset (75.2%), and Northamptonshire (75.2%) also ranked amongst the highest counties for current buyer demand.
Despite a strong quarterly uplift Greater London was home to one of the lowest levels of current demand in Q4 at 47.1%, with just the City of London seeing a lower level (23.5%).
Oxfordshire (60.4%), Northumberland (61.5%), Cumbria (61.7%), and Durham (61.9%) also ranked amongst the counties with the lowest levels of demand during the final stages of 2021.
Founder and CEO of GetAgent.co.uk, Colby Short, commented:
“The end of the stamp duty holiday was predicted to bring about a decline in homebuyer demand during the final stages of 2021 and while there were some marginal reductions at a local market level, the market has continued to move forward largely unhindered.
As we enter the new year, buyer demand remains strong and there is also an insufficient level of stock reaching the market to satisfy this hunger for homeownership.
This means it’s still very much a seller’s market and the likelihood is that house prices will remain high throughout 2020 as buyers continue to battle it out to secure their preferred property.”
| Location | Q4 2021 Demand % | Q change |
| City of Bristol | 82.5% | 15.5% |
| Northamptonshire | 75.2% | -0.1% |
| Wiltshire | 75.2% | 1.5% |
| Dorset | 75.2% | 1.1% |
| Gloucestershire | 75.2% | 3.1% |
| Somerset | 74.5% | 0.9% |
| Devon | 74.0% | 1.6% |
| Bath and North East Somerset | 73.8% | 4.8% |
| West Sussex | 73.6% | 1.3% |
| Hampshire | 73.4% | 0.9% |
| Suffolk | 73.4% | -0.5% |
| Worcestershire | 73.3% | 1.4% |
| East Sussex | 72.1% | 1.8% |
| Norfolk | 71.9% | -1.1% |
| Essex | 71.8% | 0.7% |
| South Yorkshire | 70.4% | -0.6% |
| Bedfordshire | 69.6% | -0.4% |
| Staffordshire | 69.4% | -1.0% |
| Derbyshire | 69.3% | 0.1% |
| Cornwall | 69.2% | -3.2% |
| Nottinghamshire | 69.2% | 0.3% |
| West Midlands (county) | 68.6% | 2.7% |
| Cheshire | 68.5% | -0.6% |
| Kent | 68.2% | 1.9% |
| West Yorkshire | 68.2% | -0.3% |
| Greater Manchester | 68.0% | 0.9% |
| Cambridgeshire | 67.9% | 0.0% |
| Rutland | 67.8% | -3.3% |
| Shropshire | 67.6% | 2.0% |
| Isle of Wight | 67.3% | -0.7% |
| Warwickshire | 67.2% | 0.8% |
| North Yorkshire | 67.1% | 0.4% |
| Hertfordshire | 66.6% | 2.1% |
| Leicestershire | 66.6% | 0.8% |
| Surrey | 66.5% | 3.2% |
| Buckinghamshire | 66.4% | 1.3% |
| Herefordshire | 66.4% | -1.8% |
| East Riding of Yorkshire | 65.1% | 0.8% |
| Tyne and Wear | 64.4% | 1.2% |
| Merseyside | 64.0% | 0.8% |
| Berkshire | 63.8% | 2.4% |
| Lincolnshire | 63.3% | -1.7% |
| Lancashire | 63.3% | -0.1% |
| Durham | 61.9% | 1.0% |
| Cumbria | 61.7% | -1.3% |
| Northumberland | 61.5% | -1.3% |
| Oxfordshire | 60.4% | 2.4% |
| Greater London | 47.1% | 2.9% |
| City of London | 23.5% | 1.1% |
| England | 65.6% | 0.9% |
Data sourced from the major property portals during Q4, 2021, with demand based on the number of prime properties already sold subject to contract or under offer as a percentage of total properties listed.
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