By The post-pandemic staycation boom looks to be over, according to employment agency Reed.
They report that the surge in jobs in the UK’s coastal resorts that emerged at the end of pandemic has faded and job vacancy rates are now falling in a sample of 25 major coastal towns.
Brits look to be returning to their favoured overseas holiday destinations, with fewer UK families opting to holiday at home.
With many resort towns being marginal constituencies there could be political fallout if the reduction in job opportunities feeds through to voting intentions at election time next year.
Neatly underlining Brits’ waning enthusiasm for staycationing, Intercontinental Hotels Group (IG) this morning reports revenues surging 29% in the first half of the year with operating profits similarly boosted, up 30% to $479m for the half-year.
Occupancy rates are almost fully restored to their pre-pandemic levels.
IHG is driven by a lot more than UK tourist decisions; the group is far more exposed to the US and Chinese markets, with much of its pipeline of future openings located within Greater China.
Comments